Canada Water Week 2014 has a new face and a new theme: Watersheds 101!

BY: Megan Nesseth, communications officer, Walter and Duncan Gordon Foundation

Over the last few years, Canada Water Week’s partners: Living Lakes Canada, the Canadian Freshwater Alliance, WWF-Canada and the Walter and Duncan Gordon Foundation, have watched it progress from a handful of small events to a truly national movement with representation in every corner of the country.

As Canada Water Week grows, so do the needs of event organizers and participants. It is for this reason that we’ve introduced a brand new website for 2014. Upon arriving at canadawaterweek.com, users will be invited to choose one of two streams: one for those interested in hosting events, and one for those looking to find them. Event listings have been pared down to the barest essentials, and are linked to organizers’ websites for more information. There’s also a new geolocating tool to find the event nearest you.

In the hosting stream, event organizers will still be able to find all the useful features from the past: inspiration to get those creative juices flowing, an easy-to-use event posting tool, and resources including logos, proclamations/pledges, handouts, and press release templates, as well as some great content-based websites and publications.

This year we’re proud to have Canadian Geographic on board as Canada Water Week’s official media sponsor. Together we will be helping to spread the word about our 2014 theme: Watersheds 101!

Canadian Geographic defines a watershed as “an area of land where all the surface water drains into the same place, whether it’s a creek, a stream, a river or an ocean.” That means that no matter where you are in Canada, you’re standing in a watershed!

The goal of this year’s campaign is to increase public awareness about watersheds: what they are, who uses them, and what threats they face from industry and increased residential water use. Keep an eye out over the next few weeks for an infographic and short documentary highlighting Canada’s biggest watershed: the Mackenzie River Basin.

We’re so excited to kick off another great Canada Water Week! Keep an eye out for updates via social media and be sure to register your events on the website. Let’s make this year’s Canada Water Week our biggest event yet!

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